Future of Satellite Broadcasting in the Digital Era
- Access Hub Group
- Sep 3
- 1 min read
Objective:
To evaluate the evolving role of satellite broadcasting in the face of OTT disruption.
Approach:
Assessed historical development from NASA’s Relay 1 to current global coverage.
Mapped 1.4 billion households dependent on satellite TV.
Evaluated industry response to OTT and IPTV competition, including hybrid business models.
Key Deliverables:
White paper positioning satellite broadcasting within the media-tech convergence era.
Strategic insights on adaptation to digital platforms.
Outcome:
Equipped operators with strategies to sustain relevance while transitioning into hybrid digital markets.
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